You might have already heard of the concept of choice-based conjoint analysis, or Partworth utilities, and the general purpose of preliminary data collection. But how does this tool work? First, let’s take a look at some of the most common examples. Also, learn how to apply the tools of choice-based conjoint analysis properly. Finally, this article covers the application of conjoint analysis in marketing research and some of the most common types of conjoint analysis: choice-based, Partworth utilities, and more. Choice-based conjoint analysis A choice-based conjoint analysis in marketing research can help identify…
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