What is email warm-up? Email warm-up is a crucial step in email marketing that involves building a positive reputation with email service providers (ESPs) and ensuring that your emails land in the recipients’ inbox instead of the dreaded spam folder. It is a proactive process that gradually establishes trust and credibility with ISPs, allowing your emails to reach the intended audience. The warm-up process typically involves sending a series of emails to a small number of engaged recipients over a certain period of time. This gradual approach helps to demonstrate…
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