If you are not creating something of value for your customers, you are dead in the water, and no SEO shenanigans can get you out. Google and customers love to receive something that will help them and enrich their lives. When you finally manage to produce that and find the sweet spot of appropriate content, you will be on the fast track to success. The road to that point is long and full of trial&error, but we would like to offer some assistance to make it bearable. Let’s get typing!
1. Identify your audience
For whom are you writing? Humans are the obvious answer, but in today’s world of AI chats, it’s important to make that distinction. Every thriving business needs profitable customers. To get them, you have to provide value. Meaningful articles and solutions to the everyday problems of your customers are exactly that. Research and focus on your core demographics. Doing so will help you find what makes them tick. Then all you need to do is write a scratch for that itch.
2. Optimise pictures
Plain text content is dated. Today’s audience responds to multimedia content, and you have to deliver. Don’t just cram all the pictures you can find but leave some whitespace in between. Let your content breathe, and that soothing aura will reflect on your readers.
What is your business producing? Your article should reflect on that and ideally cover the solution for your customer’s needs. Keywords are, essentially, what people type into the Google search bar. If you hit all the right ones, stay consistent, and research what’s popular, you will appear in the top searches. Your articles can be tailor-made to fit these criteria, where you are playing by the algorithm’s tune. And speaking of algorithms, they are our next item.
4. Research algorithms
Google’s algorithms are the bread and butter of content writing. As the biggest name on the web, Google sets the board and rules. And plenty of regulations can make or break any content and site. Keeping up with them requires manpower, money and time. A smaller business may struggle to find such resources, but there is always an option to outsource your SEO. Your content will remain obscure if you don’t have a reliable and best SEO from Sydney to help you get on the front page. You don’t have to be a jack-of-all-trades to succeed. All you have to do, is focus on your work and writing, and let others do their job. The results are sure to follow.
5. Organic links
Links link your text to the web. Naturally, you should view them as sticky webs, which make up the world wide web. That’s enough puns for today. Backlinks and direct links are your bread and butter whereas any text is only as good as the links that lead to and from it. No man is an island, and your text is not an exemption. Collaborate with other similar sites so you can connect your work and appear as a joint endeavour. And try to build relationships with good platforms where you can publish your content. By doing so, you will create a network of allies to help you all get on the front page.
6. Google Analytics
Data analysis is the meat of content writing. Getting the answers to what keywords work, what links have traffic, what part of your text needs fixing and which part of your site is the bottleneck, all come from using Google Analytics. At first, it may seem overwhelming, but the more you train in using this incredible tool, the more productive you will be. And you will even be surprised at the outcome because the difference can be staggering. All is fair in SEO and content writing.
URLs are like a miniskirt. They should be long enough to convey the topic and short enough to pique interest. Long URLs are horrible for sharing, and people are often suspicious of them. Google also ranks them worse, and they do more harm than good. Shorten and optimise your URLs with keywords and headlines of your content. Think of them as the header of your email, and you will realise their importance.
8. Great Videos
Compres your videos before you add them to the text. If a page takes too long to load, all your content will fail. The video should have timestamps, subtitles, captions and links for your YouTube channel. All those seemingly little items add up in the grand scheme of things. Never under any circumstances have the video autoplay and on max volume, as these two items are an instant dealbreaker.
Videos can come in two forms. One is where you can use a video to read and present your content, for users who respond to visual presentation, rather than text. And the second use is for extra content and more interactive presentation because you wish to keep your text short and sweet. Whatever your choice in the video may be, keep them light and to the point.
Daily or weekly content? Depends on your industry and what your customers are used to. Whatever the frequency may be, once you’ve set the standard, you must upkeep it. Consistent content shows Google that your site is alive, trying its best and producing quality content. We all love certainty, and your customers will appreciate that article on which they can count. Never disappoint people, as you won’t get a second chance in the cruel world of SEO.
Algorithms, rules and standards often change, sometimes daily. Keep one ear on the ground and adapt to changes. Those who fail, are left in the dust. Whatever you learn and implement, don’t think that it’s set in stone. Vigilance is rewarded with exposure, and you will need both for success.
Making positive changes in your life leads to a higher quality of life. The same principles apply to your SEO content. Higher-quality writing will attract more users leading to a bigger profit margin. The best time to make changes was yesterday, so get typing and best of luck!