The real reason why you need a social media agency over an in-house social media marketing team

Using social media marketing services can be a great way to expand your reach, improve your social presence and generate leads. However, due to costs concerns, some businesses consider it’s much better to just keep things in-house. Which brings the question, is it a good idea to hire a social media agency in Singapore or just try to maintain an in-house team? Is an agency the better option? Let’s find out.

The agency can work on a limited timeframe

Generally, social media campaigns are time-sensitive, they need to be adequately prepared beforehand and you also need to have a good understanding of the target audience. Agencies are known for being able to work around the clock and they have a much larger staff when compared to an in-house team. That means they can deliver results quicker and with much better accuracy as well.

More resources

As we mentioned above, one of the core advantages of working with a social media agency in Singapore is that they have more manpower, and they can shift teams to a certain project as needed. Every project receives the utmost attention, which helps provide a much better result when compared to a small inhouse team with limited resources.

Lower costs

Hiring a marketing team means you have to pay them a salary constantly, whereas the social media agency gets paid per project. As a result, it becomes a lot less expensive to work with an agency when you need social media marketing services in Singapore. You will notice that costs per projects are way smaller if you work with an agency, which can become a major advantage for your business when you are on a budget.

Access to expensive digital marketing tools

When you have an in-house team, you need to purchase marketing software yourself, and those tools can be expensive. Ahrefs, BuzzSumo, InfusionSoft, CoSchedule and other marketing tools can easily add up to hundreds or thousands of dollars you have to spend every month. Agencies have specialised rates and they invest in many of these tools themselves. So if you work with a social media agency in Singapore, that means you access their expertise and their tools, without having to pay for them yourself.

You can work on multiple social networks at a time

A limited, smaller in-house group doesn’t have the resources needed to work on multiple social networks. However, an agency can direct resources as needed, according to your requirements. That’s why it can be very helpful for your company to work with a dedicated social media agency in Singapore, since you can further expand your reach, connect with clients on other social networks and increase your bottom line!

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